To determine an asking price based on one’s needs or emotion, and not market value is a significant and probably, the most common flaw. Many sellers base their pricing on how much they paid for their home. If your home is not priced competitively, home buyers will compare larger or better finished homes in the same price range. This will consequently help their homes sell quicker and unfortunately, increase your time to sell. By listing the home too high, buyers actively searching for a home within the price range you should be in, will miss out on looking at your home. When you have satisfied yourself with the inactivity and finally reduce the price, you have now stigmatized your property and prejudiced a more negotiable sale.
Buyers may be wary because they suspect other reasons the house has remained unsold so long. Rather than getting a decent offer, you are attracting “low-ballers”, the buyers who are looking for the “best deal”. They start playing with low offers to determine how desperate you are to sell. We always tell our clients if you are indeed underpriced, then active buyers recognize the so called “good deal”. You should get multiple offers in the first week of being on the market. This can in turn, bring up the offered amount to the “market price” or bring it above market.
Common mistakes when selling your home.
1. Many homeowners list with the agent who tells them the highest price, and not the one who provides the best experience. More experience could mean a higher price at the negotiating table, selling in less time, and with less hassle along the way. Use an experienced, and local realtor. This goes back to pricing the home. An active realtor will know his product and will give you a more accurate estimate of what your home is worth. Experienced agents also know exactly what the current pool of buyers are looking for in relation to particular styles and price ranges of properties. A skilled agent can recommend changes that will enhance the salability of your home, thus increasing the price and/or decreasing the length of time before a sale.
2. Most of the time, you have to bring your home to a buyer. Effective marketing strategies will help ensure that your property receives maximum exposure to attract a ready, willing and able buyer in the shortest period of time. Ask your realtor for a list of marketing tools he/she will use to market your home, and have them provide a time-line. Be sure to ask about the home being advertised on the Internet other than Toronto MLS or MLS.ca.
3. Do not take for granted the curb appeal of your home! When preparing your home for sale, remember the importance of first impressions. If the exterior is a reflection of the interior, a potential buyer may not even want to go inside. It is estimated that more than 50% of homes are already sold in a buyers’ mind before stepping out of their car. With that in mind, be sure to stand outside with someone you trust, we hope your realtor, and ask them what should be done to the curb appeal to give it a “fresh look”. This could make a huge difference in your final sale price. Sellers may spend thousands of dollars doing the wrong upgrades to their home prior to selling, expecting to recoup this cost. If you are thinking of selling ask your realtor which upgrades are cost effective.
4. Be upfront and disclose any problems with the property. The problems are going to be discovered anyway. These problems can be factored into the sale price. Let a buyer decide prior to negotiating if he would like to proceed with the purchase of the home. Do not have him walk away later with doubts about the property.
5. To review: What steps you can take for a quick sale of your home: On the exterior:
a) Sweep the walkway of leaves, clear the snow and ice;
b) Remove newspapers, bikes and toys;
c) Park extra cars away from the property;
d) Trim back the shrubs;
e) Apply fresh paint;
f) Clean windows and window coverings throughout;
g) Keep plumbing and appliances in good working order;
h) Maintain all sealant in good condition (window, tub, shower, sink, etc.);
i) Make sure roof and gutters are clean and in good condition;
j) Mow the lawn frequently and plant flowers;
k) Keep pet areas clean;
On the interior:
a) The kitchen and bathroom should shine;
b) Vacuum carpets, try to keep them clean;
c) Place fresh flowers in the main floor rooms;
d) Put dishes away, unless setting a formal display for decoration (kitchen/dining area);
e) Make all beds and put laundry away;
f) Open the drapes and turn on the lights for a brighter feel;
g) Straighten out your closets;
h) Put toys away;
i) Turn off the television;
j) Play soft music on the radio/stereo instead;
k) Keep pets out of the way and pet areas clean and odour-free;
l) Secure jewellery, cash, prescription medication and other valuables;
m) Enhance the spaciousness of each room.
6. You do not need to be in the home to explain things to a prospective buyer. Let the realtor do his job. Most buyers feel more comfortable if they can speak freely with the real estate professional without the owners being present. If someone would like to see your property without a representative, you should refer them to your agent for an appointment. Your safety and privacy should be respected.
7. Always take the first offer seriously. The first offer is usually the best offer. Many sellers believe that the first offer received will be one of many yet to come, hoping to hold out for a higher price, especially if the offer comes in soon after the home is listed. Often the first offer ends up being the best buyer, and many sellers have had to accept far less money than the initial offer much later on in the selling process. Homes are most saleable early in the marketing period.The contract you sign to sell your property is a complex and legally-binding document. An improperly written contract can allow the purchaser to void the sale, or cost you thousands of unnecessary dollars. Have your realtor fully explain the contract or have your lawyer review it before acceptance.
Source: Teresa Chiappetta
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